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Availability of i360 for US customers

Nov 26, 2010

Mobile Resource Management (MRM) company Imarda Inc is pleased to announce that it has upgraded its North American customers to its recently released i360 platform.

Following a ground up, two year development program and extensive testing with Australasian customers, Imarda has successfully migrated all its North American customers from its legacy product (SmartTrack) to i360.

"The upgrade to i360 went extremely smoothly and we were able to accomplish this without physically visiting any vehicles. In fact we even upgraded the modem firmware and Windows CE operating system remotely at the same time," says Imarda CEO Selwyn Pellett.

"This successful remote transition is a critical part of the i360 story. I360 was designed to meet the needs of the sophisticated Fleet Management Services refresh market. These customers are experienced users and have already made a significant investment in hardware, systems and training. Any transition to any new technology for a customer has to be painless and secure as often these applications are mission critical," says Pellett.

I360 delivers to customers a fully web-based Mobile Resource Management application that as well as providing all the features expected in current Fleet Management Services (FMS) offerings also boasts a number of extensible features, from a fully configurable user interfaces to i360's Business Wisdom Engine which is backed by a custom scripting language called IXL (Imarda Expression Language). This framework enables a customer to define and implement business logic that matches their current or desired operation.

"In meeting customers it became clear that what is critical to them, and drives their competitive advantage, is the specialised business knowledge they have developed over years or even decades. Any system that requires the customer to discard this knowledge, or does not provide a way for them to leverage these business rules via their systems, is doomed to failure. So we've specially designed i360 to provide a flexible framework that lets customers maximise their competitive advantage by implementing the business logic they've already developed," says Pellett.

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